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The new reality of healthcare marketing is that it has quietly entered its hardest decade yet. The pressure isn’t about…
Healthcare consulting is changing faster than anyone expected. The market is projected to grow from USD 32.17 billion…
AI in pharma marketing is finally becoming impossible to ignore. The global AI in medical diagnostics market alone is…
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How Real World Data in Healthcare Marketing Becomes Real-World Advantage
The new reality of healthcare marketing is that it has quietly entered its hardest decade yet. The pressure isn’t about creative ideas anymore; it’s about proof, real evidence that campaigns, content…
How Tech Execution and Pharmaceutical Application Will Define Future of Healthcare Consulting
Healthcare consulting is changing faster than anyone expected. The market is projected to grow from USD 32.17 billion in 2025 to USD 51.95 billion by 2030, at a steady 10.1 percent annual rate. That…
Real AI Gap in Indian Healthcare Isn’t Technology. It’s Trust and Compliance
AI in pharma marketing is finally becoming impossible to ignore. The global AI in medical diagnostics market alone is projected to grow from 1.71 billion USD in 2024 to 4.72 billion USD by 2029, a…
Doctor First, Channel Second: Redesigning HCP Journeys in Pharma
Pharma marketing isn’t about pushing messages anymore. It’s about designing HCP pharma journeys doctors actually want to be part of, and technology is finally making that possible.Why “Doctor First”…