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HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The expectations have…
The way Indian pharmaceutical companies engage with doctors and patients is changing fast. WhatsApp marketing pharma is…
Pharma marketing in India is entering a new phase. With rising digital maturity across healthcare professionals (HCPs…
Recent releases
Pharma Marketing in Vernacular: Why & How Pharma Digital Marketing Company in India Makes it Work
Pharma marketing in India is at an inflection point. While most brands have digitised their HCP outreach, very few have adapted to the linguistic and cultural diversity that defines the country.…
Best Pharma Marketing Automation Tools (India Edition)
Marketing in the pharmaceutical industry is not what it used to be. With rising compliance demands, multichannel expectations from HCPs, and a constant push for measurable ROI, pharma marketing…
What CMOs in Pharma Want from MarTech in 2025
The Indian pharmaceutical landscape is undergoing a significant shift. Commercial and marketing leaders are feeling the heat of change from every side, doctors expecting hyper-personalised engagement…
HCP Engagement in Pharma: Why Your HCP Strategy Needs Omnichannel Now
For pharma marketers in India, HCP engagement is becoming more challenging and fragmented than ever before. The reliance on isolated touchpoints, whether through sales reps, emails, webinars, or SMS…