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Read our handpicked blogs, curated for you.
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Start with clear definitionsPatient Engagement is the ongoing, two-way communication that helps people understand their…
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If you want to audit your pharma marketing tech stack and get real answers, not a 3-month consulting project that ends…
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MarTech for pharma in India is not just a cut-and-paste job from what works in the US or Europe. Our regulatory…
Recent releases
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Patient Engagement vs Activation: A 10‑Step Playbook for Indian Pharma
Start with clear definitionsPatient Engagement is the ongoing, two-way communication that helps people understand their condition, make informed decisions, and stay connected to their care. Patient…
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How to Audit Your Pharma Marketing Tech Stack in 7 Days
If you want to audit your pharma marketing tech stack and get real answers, not a 3-month consulting project that ends in a PowerPoint, you can do it in a week. The key is focus. You’re not…
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Building MarTech for Pharma That Works for India
MarTech for pharma in India is not just a cut-and-paste job from what works in the US or Europe. Our regulatory frameworks are different. Our healthcare ecosystem is different. Our geography,…
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How to Build a CRM for Pharmaceutical Companies Doctors Actually Want to Use
CRM for pharmaceutical companies has been a buzzword for years. The trouble is, most of these systems were designed for sales teams, not for the doctors they’re supposed to serve. They end up bloated…
