The Challenge & Our Approach

The Challenge

Pharma marketers face a maze of manual approval steps - spreadsheets, email chains and siloed review meetings - that slow campaign launches and introduce risk at every handoff. Multiple stakeholders (medical, legal, marketing) each maintain their own version of assets, leading to conflicting feedback, rework loops and last-minute scrambles. Without a single source of truth, it’s impossible to prove who approved what and when, creating compliance blind spots that can cost time, money and even market access.

Our Solution

We bake compliance into every stage of your marketing pipeline. From intake to final publish, each asset flows through a configurable, role-based workflow that enforces MLR rules, tracks version history and captures electronic sign-offs. Automated notifications keep reviewers in the loop, while built-in rollback ensures you can revert to any prior state with a click. The result: campaigns launch faster, with audit-ready evidence on day one.