Pharmaceutical

Akanksha Mishra |

Gamification in Pharma Sales Training: The Future of Learning

Pharmaceutical sales is not what it used to be. Doctors have limited time, compliance rules are…

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Akanksha Mishra |

Phygital in Pharma: Redefining Healthcare and Life Sciences

Healthcare is changing faster than ever. The old world of paper records, long clinic queues, and…

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Akanksha Mishra |

AI for Healthcare: Execution Strategies That Doctors Actually Value

AI is everywhere in healthcare conversations right now. Predictive analytics, diagnostic engines…

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Akanksha Mishra |

AI for Pharmaceutical Marketing: Execution, Not Hype

Everyone in pharma is talking about AI. Every conference, every vendor, every strategy deck is…

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Akanksha Mishra |

5 Ways to Fix Field Force + Digital Coordination in Under 30 Days

Every pharma CMO I speak to says the same thing: “Our reps and our digital team don’t talk to…

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Akanksha Mishra |

Doctor Trust, Not Digital Transformation, Is Pharma’s Next Frontier

Every boardroom conversation in pharma today seems to circle back to “digital transformation.”…

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Akanksha Mishra |

Lifecycle Marketing in Pharma: Turning Campaign Spend Into Compounding Value

Think about your last big campaign. You spent crores on creative, media, rep detailing, webinars…

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Akanksha Mishra |

The Real Cost of CRM Silos: Missed Doctors, Missed Prescriptions

 CRM silos are killing our marketing effectiveness. You and I both know it. We’ve all…

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Akanksha Mishra |

Reinventing Medical Education: From Decks to Doctor Communities

For decades, the pharmaceutical industry’s idea of medical education has remained largely…

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