Pharmaceutical

Akanksha Mishra |

How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing

India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas…

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Akanksha Mishra |

How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions

A leading pharmaceutical company in India, well known for its OTC presence and deep connection…

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Akanksha Mishra |

Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing

A leading pharmaceutical company in India, known for its chronic care drug portfolio, was…

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Akanksha Mishra |

How CMOs Can Use Marketing Automation to Improve Doctor Engagement in Tier 2 and 3 India

For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has…

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Akanksha Mishra |

A CMO's Guide: Why Traditional Pharma Digital Marketing in India Is Dying (And What to Do About It)

The era of field-rep-only marketing is over. Now, even the most established pharmaceutical…

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Akanksha Mishra |

What Is the Uniform Code for Pharmaceutical Marketing Practices UCPMP 2024?

The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in…

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Akanksha Mishra |

Compliance-Ready Digital Marketing in Pharma: How to Stay Safe and Scale

In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall.…

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Akanksha Mishra |

What Is Omnichannel Pharma Marketing and Why Indian Brands Can’t Ignore It

Pharma marketing in India is evolving rapidly, but many companies are still lagging when it…

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Akanksha Mishra |

Top 7 CRM Tools for Pharma Companies in India (with Pros & Cons)

In the highly regulated and competitive Indian pharmaceutical sector, traditional CRMs are…

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