Pharmaceutical
The Compliance Advantage Turning UCPMP into a Competitive Edge
In most boardrooms, UCPMP is still seen as a regulatory headache. Something for compliance teams…
Pharma CRM Blind Spots: Why HCP Journeys Need More Than a Rep Log
Pharma CRM has long been the backbone of sales operations in Indian pharma. For years, it has…
Pharma Content Engines Why PowerPoint and Agencies Are No Longer Enough
Every pharma CMO knows the routine. A brand team needs new content. An agency is briefed, a…
Next Best Action Artificial Intelligence in Pharma Separating Hype from Real Outcomes
Everywhere you turn, someone is pitching artificial intelligence in pharma as the future.…
The Pharma ROI Black Hole Why Spends Crores Without Knowing What Works
The problem no one wants to admit is that every year, Indian pharma companies spend crores on…
Content Velocity in Pharma: Why Speed is the New Compliance
Content Velocity in Pharma has quietly become the metric that separates companies who talk about…
What Every CMO Wants From Their Pharma Tech Stack in 2025
Five years ago, tech stack conversations in pharma happened in IT departments. Today, they sit…
Tier 2 and Tier 3 Doctors The Untapped Goldmine of Indian Pharma Marketing
For decades, Indian pharma marketing has revolved around Tier 1 cities. Mumbai, Delhi, Bangalore…
Tier 2 and Tier 3 Doctors: Pharma’s Untapped Growth Engine
For years, Indian pharma marketing has been obsessed with metros. Strategies are designed for…
