Pharmaceutical
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UCPMP 2024: Making Compliance Invisible with the Right Tech
India’s Department of Pharmaceuticals rolled out Uniform Code for Pharmaceutical Marketing…
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Tier 2 and Tier 3 Doctors Will Decide India’s Next Pharma Leaders
The Growth Story Nobody Can Ignore
Here’s the truth: the next big wave of pharma growth…
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Doctor Experience Is the Competitive Advantage Pharma Isn’t Owning
The Blind Spot in Pharma Marketing: Every pharma CMO knows the usual playbook: more reps, more…
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Engagement Lessons Pharma CMOs Should Steal from Netflix
Why Netflix Should Be in Your Next Marketing Meeting. If you think that's a weird question, we…
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Prescription Uptake Is a Data Problem, Not a Sales Problem
For years, when prescription numbers flatlined, pharma’s first instinct was to push the field…
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Pilot Paralysis Is Costing Pharma Growth. Time to Scale or Stagnate.
Pharma marketing in India has no shortage of pilots. Every quarter, a new “digital-first” idea…
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Your Reps Could Be a Digital Engine. Here’s How to Switch It On.
Why the Field Force Alone Can’t Deliver Anymore
Pharma has always leaned on reps. They’…
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Adherence = Revenue: The Data Case Pharma CMOs Can’t Afford to Miss
Why Adherence is the Real Growth Lever: Let’s call it straight. For all the money pharma spends…
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Doctors Aren’t Ignoring You. They’re Ignoring Irrelevance
The Myth of Doctor Disengagement
Pharma marketers often complain that doctors are…
