Innovation in Pharma
Precision Health Campaigns: What the Latest Research on Maternal Genetics Means for Future Pharma Marketing
Most maternal health campaigns in India still speak to “all women.” But what if the science…
From the Clinic to the Campaign: How Data Can Personalize Hepatitis Messaging at Scale
In pharma, campaigns often start with a bold idea and end with a generic message. That’s the…
Digital Marketing in Pharma: The Marketing Stack of a ₹2000 Cr Pharma Brand (Broken Down)
MarTech for Pharmaceutical companies in India is no longer a “nice to have.” It’s a boardroom…
Whatsapp Marketing: Why Simpler Tech Wins in Pharma Execution
There’s a brutal irony in Indian pharma marketing right now. Everyone’s talking about digital…
CMO Reality Check: Are You Still Running Campaigns Like It’s 2017?
Honestly, pharma marketing hasn’t changed as much as we pretend it has. Yes, there are more…
Digital marketing in Pharma: How Tech-Led Campaigns Are Driving Rx Uptake
There was a time when field reps and prescription pads told the full story. Not anymore. The…
Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)
I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in…
You vs. Your Competitor: Where Pharma CMOs Are Still Stuck
Pharma marketing in 2025 is no longer about how many reps you’ve got on the ground or how much…
What to Look for in a Doctor Engagement Platform in India (2025 Edition)
Let’s stop pretending the problem is content. Pharma marketers have no shortage of medical…
