Innovation in Pharma

Akanksha Mishra |

From 2% to 20% Conversion: What Actually Works in Doctor Engagement Platforms in India

Let’s not beat around the bush. Doctor engagement in India is broken. Every pharma CMO knows…

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Akanksha Mishra |

CMOs, Your Doctor Engagement Isn’t Broken. It’s Just Built on the Wrong Stack

If you’re heading marketing at a pharma company in India right now, chances are your doctor…

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Akanksha Mishra |

Pharma Digital Marketing Services in India- What Every Pharma CMO Wants From Their Tech Stack

If you’re a pharma CMO reading this, I’ll come straight to the point. You’re running multiple…

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Akanksha Mishra |

Doctor Engagement Strategy in Pharma: What India’s Top Pharma Brands Are Doing to Build Doctor Trust at Scale

If you still think a few emailers and rep visits are enough to drive trust, you're missing the…

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Akanksha Mishra |

The Reality of MarTech for Pharma in India: What the Leaders Do vs. What You Still Haven’t

Let’s not pretend. Some pharma brands in India are miles ahead with tech-led marketing. Most…

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Akanksha Mishra |

The Real Cost of Not Investing in a Doctor Engagement Platform in India

Let’s get straight to it. If you’re leading marketing at a pharma company in India and still don…

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Akanksha Mishra |

Why 2025 Is the Last Year Pharma CMOs Can Afford to Ignore MarTech ROI

There’s no polite way to say it. Most Indian pharma CMOs have underinvested in MarTech. Not…

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Akanksha Mishra |

Pharma case studies: 5 Real Campaigns That Increased Doctor Engagement by 3X (Case Studies Inside)

Let’s not overcomplicate it. If you’re running marketing in pharma and you’re serious about…

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Akanksha Mishra |

MarTech for Pharma in India: Indian Pharma’s 2025 Marketing Tech Stack

The Indian pharmaceutical industry isn’t playing catch-up anymore. It’s leading, especially when…

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