Innovation in Pharma
AI in Pharma and Healthcare: AI use cases that actually drive pharma scripts
The conversation around AI in Pharma and Healthcare has been dominated by hype. Predictions…
How to finally prove ROI in pharma marketing
Every pharma CMO in India has faced the same boardroom moment: a director asks, “We’ve spent ₹50…
Winning HCP engagement beyond metro cities
Healthcare in India doesn’t stop at Mumbai, Delhi, or Bangalore. Beyond the metros lies the bulk…
Why pharma marketing still flies blind in India
Indian pharma marketing is at a crossroads. Budgets are rising, regulations are tightening, and…
The cost of slow content in pharma marketing and how to amplify it
Every pharma marketer knows the story. A campaign is planned around a new therapy, the slides…
UCPMP 2024 changes pharma marketers must act on
For years, pharma marketing in India carried a reputation for being stuck between outdated field…
AI-Powered Pharma Market Access: Tier 2 and Tier 3 Strategy
Pharma market access in India has shifted. Growth in metros is plateauing, competition is fierce…
Gamification in Pharma Marketing: Boosting HCP and Patients
Pharma marketing has reached a turning point. Doctors are overwhelmed with information. Patients…
HCP Portals in Pharma Marketing: 2025 Engagement Guide
HCP portals are no longer an optional add-on in pharma marketing. They’ve become the backbone of…
