Innovation in Pharma
Why Omnichannel Marketing in Pharma Still Fails (And How to Fix It for Good)
I'm a marketing person. And, for my fellow brethren, I'll be honest to admit that omnichannel in…
You vs. Your Competitor: Where Pharma CMOs Are Still Stuck
Pharma marketing in 2025 is no longer about how many reps you’ve got on the ground or how much…
What to Look for in a Doctor Engagement Platform in India (2025 Edition)
Let’s stop pretending the problem is content. Pharma marketers have no shortage of medical…
What Doctors Want: The Unfiltered Truth from 500 HCPs Across India
Ask any pharma CMO in India what keeps them up at night, and you’ll likely get the same answer:…
MarTech for Pharmaceutical: How to Build a Pharma MarCom System That Moves at Speed
Pharma marketing isn’t slow because people are lazy. It’s slow because the system is broken. You…
Build Once, Launch Everywhere: Inside a Modular Content Engine for Pharma in India
You don’t have a content creation problem. You have a content system problem. Every pharma…
Stop Spamming Doctors. Start Engaging Them: A Tech-First Playbook for Doctor Engagement in India
Your brand isn’t being ignored because your drug isn’t good.
It’s being ignored because…
Digital Marketing in Pharma: Is Your Marketing Spend Delivering or Disappearing?
Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever…
Reality of HCP Engagement Platforms: What Happens When Marketing, Sales, and Medical Actually Align?
Let’s be honest. Most pharma companies in India say they’re “cross-functional.” But talk to any…
