Innovation in Pharma
WhatsApp Marketing for Pharma HCP Engagement: 2025 Playbook
Pharma marketing in India has hit a point of no return. Traditional rep visits are not enough.…
Gamification in Pharma Sales Training: The Future of Learning
Pharmaceutical sales is not what it used to be. Doctors have limited time, compliance rules are…
Phygital in Pharma: Redefining Healthcare and Life Sciences
Healthcare is changing faster than ever. The old world of paper records, long clinic queues, and…
AI for Healthcare: Execution Strategies That Doctors Actually Value
AI is everywhere in healthcare conversations right now. Predictive analytics, diagnostic engines…
AI for Pharmaceutical Marketing: Execution, Not Hype
Everyone in pharma is talking about AI. Every conference, every vendor, every strategy deck is…
5 Ways to Fix Field Force + Digital Coordination in Under 30 Days
Every pharma CMO I speak to says the same thing: “Our reps and our digital team don’t talk to…
Doctor Trust, Not Digital Transformation, Is Pharma’s Next Frontier
Every boardroom conversation in pharma today seems to circle back to “digital transformation.”…
Lifecycle Marketing in Pharma: Turning Campaign Spend Into Compounding Value
Think about your last big campaign. You spent crores on creative, media, rep detailing, webinars…
The Real Cost of CRM Silos: Missed Doctors, Missed Prescriptions
CRM silos are killing our marketing effectiveness. You and I both know it. We’ve all…
