Innovation in Pharma
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Reinventing Medical Education: From Decks to Doctor Communities
For decades, the pharmaceutical industry’s idea of medical education has remained largely…
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Creative Won’t Save Pharma Marketing. Execution Will.
Pharma marketing doesn’t fail because of weak ideas. It fails because execution breaks down. In…
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Doctor Engagement: The KPI Every CMO Should Have on Their Dashboard
The Metric That Actually Matters
Pharma marketing is drowning in dashboards. Clicks.…
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Field Force 2.0: Turning 10,000 Reps Into Digital-First Growth Drivers
The End of the Old Playbook
For decades, pharma believed the field force was the growth…
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Patient Support Programs Fail Without Personalisation at Scale
Why Most PSPs Don’t Deliver
Pharma has been pouring budgets into Patient Support…
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Why Pharma’s Marketing Metrics Are Broken, and What to Measure Instead
The Comfort of Easy Numbers
Pharma marketing loves easy metrics. Email opens. Webinar…
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Patient Engagement vs Activation: A 10‑Step Playbook for Indian Pharma
Pharma companies in India are under pressure to go beyond brand promotion and…
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Building MarTech for Pharma That Works for India
MarTech for pharma in India is not just a cut-and-paste job from what works in the US or Europe…
