Innovation in Pharma
How to Build a CRM for Pharmaceutical Companies Doctors Actually Want to Use
CRM for pharmaceutical companies has been a buzzword for years. The trouble is, most of these…
UCPMP 2024: Making Compliance Invisible with the Right Tech
India’s Department of Pharmaceuticals rolled out Uniform Code for Pharmaceutical Marketing…
Tier 2 and Tier 3 Doctors Will Decide India’s Next Pharma Leaders
The Growth Story Nobody Can Ignore
Here’s the truth: the next big wave of pharma growth…
Doctor Experience Is the Competitive Advantage Pharma Isn’t Owning
The Blind Spot in Pharma Marketing: Every pharma CMO knows the usual playbook: more reps, more…
Engagement Lessons Pharma CMOs Should Steal from Netflix
Why Netflix Should Be in Your Next Marketing Meeting. If you think that's a weird question, we…
Prescription Uptake Is a Data Problem, Not a Sales Problem
For years, when prescription numbers flatlined, pharma’s first instinct was to push the field…
Pilot Paralysis Is Costing Pharma Growth. Time to Scale or Stagnate.
Pharma marketing in India has no shortage of pilots. Every quarter, a new “digital-first” idea…
Your Reps Could Be a Digital Engine. Here’s How to Switch It On.
Why the Field Force Alone Can’t Deliver Anymore
Pharma has always leaned on reps. They’…
Adherence = Revenue: The Data Case Pharma CMOs Can’t Afford to Miss
Why Adherence is the Real Growth Lever: Let’s call it straight. For all the money pharma spends…
