Innovation in Pharma
Doctors Aren’t Ignoring You. They’re Ignoring Irrelevance
The Myth of Doctor Disengagement
Pharma marketers often complain that doctors are…
Why CRMs Fail Pharma, and How Tech-Led Marketing Reclaims ROI
The Broken Promise of CRM in Pharma Marketing
For years, CRM in pharma marketing was…
Why Your Omnichannel Marketing Is Just Noise, And How to Fix It
We analyzed 20 pharma websites and spoke with 10 CMOs and digital leads from mid-to-large pharma…
Fixing MLR Bottlenecks: How Smart Tech Turns Compliance Into Growth
Ask any pharma CMO what slows marketing down, and the answer comes fast: MLR reviews. The…
What CMOs Need from Their Next Agency (Hint: It’s Not Creative)
The myth of “big ideas”: Every CMO has heard it. Agencies pitch themselves as the home of big…
The Future of Medical Education Campaigns: Platform-Driven, Not PowerPoint
For decades, medical education in pharma has meant one thing: slides. Decks for conferences.…
Lifecycle Marketing in Pharma: The MarTech Blueprint
Pharma marketing has always been obsessed with “campaigns.” But campaigns start, peak, and fade…
Digital-First Doesn’t Mean Doctor-Last: Balancing Automation with Empathy
The digital-first trap: Every pharma boardroom today is chasing “digital-first.” It sounds good…
Breaking the Disconnect Between Sales and Marketing with Smart Tech
The disconnect nobody wants to admit: Walk into any pharma company and ask sales what they think…
