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Read our handpicked blogs, curated for you.
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Let’s not overcomplicate it. If you’re running marketing in pharma and you’re serious about results, you need a doctor…
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The Indian pharmaceutical industry isn’t playing catch-up anymore. It’s leading, especially when it comes to how it…
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For CMOs and Digital Brand Managers in the Indian pharmaceutical industry, the conversation has shifted. It’s no longer…
Recent releases
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Omnichannel Strategy: Best Practices for Smooth Customer Journeys
Creating an exceptionally excellent and seamless omnichannel strategy is imperative for a business to provide an integrated and unified customer experience. In the digitally-driven world, it becomes…
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ROI of Customer Experience: Investing the Right Way!
In a hyper-competitive world, customer experience (CX) is not just a buzzword- it’s a key differentiator and a critical business driver. With companies striving to capture a chunk of market share, CX…
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Customer experience Journey: Mapping, Stages and Examples
The customer experience journey is the business pathway that effectively shapes how customers perceive and engage with your brand. There's a need to understand that because it provides insights…
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Unlocking the Power of AI in Customer Experience
In the present times when customer interaction has become the cornerstone of brand strategy, the relationship between AI and customer experience is also evolving. Businesses are now presented with…
