India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas, was facing a growing disconnect with its most important audience: healthcare professionals. Despite years of investment in traditional field force channels, engagement metrics were dropping. Doctors had changed the way they wanted to interact, but the brand hadn’t kept pace. That’s when they approached Valuebound.
The company’s primary challenge was simple on the surface but complex underneath: doctors weren’t engaging anymore. Their field reps were getting fewer appointments, and even when they managed to connect, the conversations were rushed and one-dimensional. Meanwhile, HCPs were consuming more digital content, but on their own terms. The brand’s internal teams had no effective way to keep up.
Emails were inconsistent, WhatsApp workflows didn’t scale, and every channel operated in isolation. As a result, campaign performance was patchy, data was siloed, and ROI was unclear. The marketing team knew they needed a new approach, tech-first, personalized, and omnichannel, but they didn’t know where to begin.
Valuebound stepped in with a clear focus: help the client rewire their HCP engagement strategy using marketing technology that could scale fast, stay compliant, and speak the doctor’s language. We built an integrated solution that connected their existing CRM with a pharma-specific omnichannel marketing stack. Using tools like WebEngage and MoEngage, we orchestrated personalized workflows across email, WhatsApp, SMS, and push notifications, based on doctor behavior, past interactions, and therapeutic interest.
Our team also integrated interactive content platforms (like Pitcher and Agnitio) into the mix, allowing reps to deliver smarter, modular content when in the field. Most importantly, the entire engagement loop, from first touch to follow-up, was automated and tracked, with marketing and sales teams finally working from the same source of truth.
Within eight weeks, the company saw a dramatic improvement in HCP responsiveness. Email open rates jumped by 42%, WhatsApp engagement grew steadily, and rep-assisted visits became more impactful thanks to richer content and better timing. The marketing team could now track exactly which channels were driving the most traction, and optimize spend accordingly. Campaign planning, which earlier took weeks of coordination, was now down to days. For the first time, they were not just reaching doctors; they were engaging them in a way that mattered.
This engagement proved that pharma marketing in India doesn’t need more manpower; it needs smarter technology. Valuebound didn’t just provide tools; we delivered a shift in how pharma brands engage doctors, digitally and personally. If you’re facing similar challenges with declining HCP engagement and fragmented campaigns, this case is your proof that change is possible and fast.
