A leading pharmaceutical company in India, known for its chronic care drug portfolio, was preparing to launch a support program aimed at patients diagnosed with congestive heart failure (CHF). While their clinical expertise was solid and their marketing team experienced, they lacked the internal capability to drive a tech-led engagement model across HCPs and patients. Their brand leadership recognized that without digital enablement, the program would struggle to scale, particularly in Tier 2 and 3 cities, where traditional models fall short.
Despite having a strong internal brand and medical affairs team, the client faced a recurring challenge: their digital capabilities were siloed, fragmented, and unable to support coordinated omnichannel execution. The marketing team had little experience with automation platforms and no integrated approach to HCP engagement across multiple channels.
Content was being developed ad hoc and deployed through basic email tools with little visibility into performance. Reps were overwhelmed and unable to support outreach consistently. The result was limited awareness among doctors and almost no patient-side pull-through. For a chronic care program that demanded ongoing communication and reinforcement, this posed a serious threat to brand traction.
This is a common gap across Indian pharma. Brand teams are often stretched and juggling multiple responsibilities. They simply don’t have the time, technical skills, or platform know-how to manage automation journeys, CRM tagging, or channel orchestration.
What they need is a full-service partner, a pharma marketing agency with experience in India that can take ownership of the MarTech layer entirely, from strategy and setup to execution and optimization.
Valuebound stepped in as an end-to-end partner. We began by mapping out a detailed engagement blueprint that identified every possible doctor touchpoint for CHF education and brand advocacy. From rep visits and emailers to WhatsApp-based CME alerts, webinars, and self-serve portals, we defined a unified digital journey that respected the regulatory environment while offering rich personalization.
We deployed a CRM-integrated doctor engagement platform India pharma teams could trust, customized to handle regional segmentation, behavior-based content flows, and rep-assisted triggers. Campaigns were automated across WhatsApp, email, and mobile apps, allowing HCPs to receive timely, relevant content even in low-bandwidth environments.
To support the field force, we implemented backend content automation. Reps could now trigger campaign actions without manually sending reminders or follow-ups. Each activity fed back into a central dashboard, providing the marketing team with real-time visibility into engagement patterns, content performance, and channel ROI. This was powered by HCP engagement tools built for Indian market needs and constraints.
Within weeks of launch, doctor engagement rates improved significantly, especially in Tier 2 and Tier 3 regions where rep access had traditionally been patchy. More than half of the targeted HCPs opened at least one digital touchpoint, and webinar participation nearly doubled from earlier benchmarks. Reps reported higher-quality interactions thanks to pre-seeded content flows, and brand recall was measurably stronger among doctors exposed to the omnichannel sequence.
What truly stood out for the client’s marketing leadership was the ability to monitor campaign health without needing to manage the technology directly. By working with a partner who handled both platform and performance, they regained control of their brand narrative without being burdened by operational complexities. The platform also offered vernacular support and was optimized for scale, creating a model the client could now replicate for other chronic care initiatives.
This wasn’t just an automation rollout; it was a strategy-led, execution-backed intervention that brought together people, process, and platform into one connected framework. The client finally had the pharma digital tools for Indian market execution, which they had long needed but never had the internal bandwidth to build.
For pharma companies in India looking to go beyond basic digital tactics, this case proves that the right partner can make all the difference. Marketing automation in pharma only works when it’s built around your business reality, and when it comes with execution strength, not just software. If you're a VP of Marketing or Head of Brand struggling to drive omnichannel success without internal MarTech teams, Valuebound can help you build, run, and optimize a complete platform to engage doctors digitally, and deliver real results.
Talk to us about how we can tailor tech-led marketing for your brand today.
