Eversana is one of the world’s leading commercial service providers for the life sciences industry, supporting over 670 pharmaceutical organizations globally. Known for delivering innovation across market access, patient support, and digital transformation, Eversana was seeking a way to modernize its internal content operations to match the scale and complexity of global pharma marketing through recognized MarTech solutions for Pharma company.
The company’s evolving digital vision required a solution that was not only technologically robust but also strategically aligned with how modern pharmaceutical companies need to engage, faster, smarter, and across multiple channels. Valuebound stepped in to lead this transformation through a tech-first lens, providing what is now a benchmark in MarTech solutions for pharma company in India and beyond.
Eversana’s internal teams struggled with the kind of bottlenecks that are all too common in pharmaceutical marketing operations: high software costs, slow content creation workflows, disconnected governance, and low agility, resulting in fragmented campaigns, delayed HCP engagement, and poor scalability across channels.
Their legacy systems were difficult to maintain and lacked the flexibility to support modern multichannel content publishing. The situation had been further exacerbated by post-COVID market pressures, where content needed to be updated and distributed faster than ever, across both internal stakeholders and external customer touchpoints.
In essence, Eversana needed to shift from a document-heavy, manual process to an agile, collaborative digital model that could scale globally. This challenge directly mirrors the marketing transformation needs of nearly every pharma company in India today.
Key Challenges included:
High Costs and Inefficient Software Use
The use of disconnected and outdated content tools led to high operating costs and inefficiencies, preventing marketing teams from scaling digital campaigns or quickly repurposing content. This is a core MarTech pain point, which included, lack of unified, cost-effective platforms that enable speed and automation across campaigns.
Lengthy and Inflexible Report Creation Process
Rigid workflows and manual processes made it difficult to generate scientific or promotional content quickly, causing delays in time-sensitive doctor engagement. For most pharma brands, this highlights a critical gap in MarTech maturity: absence of agile content systems that support modular, multichannel publishing.
Challenging Content Governance
With siloed teams and no centralized system, maintaining compliance with medical, legal, and brand standards became a recurring bottleneck. This reflects a widespread industry issue; the need for MarTech platforms that embed governance and approval workflows directly into the content lifecycle.
Reduced Market Competitiveness Post-COVID
The post-COVID digital shift demanded faster content adaptation and stronger HCP engagement across digital channels, which legacy systems couldn’t support. This is where many pharma companies fall behind, lacking MarTech infrastructure to support omnichannel, tech-led campaigns that keep pace with changing market dynamics.
Valuebound delivered a fully customized, tech-led content ecosystem that integrated the best of cloud, collaboration, governance, and multichannel publishing. The foundation was a headless CMS architecture built with Drupal and React; allowing for the decoupling of content creation from content presentation.
This meant Eversana’s teams could create once and publish everywhere, across digital platforms, mobile, and even offline PDFs, with no compromise on quality or compliance.
What set our approach apart as a true MarTech solution for pharma company in India standards was the layered intelligence and usability we built into the platform. The system supported real-time, collaborative editing, enabling multiple users to work simultaneously on different sections of a report without locking the entire document.
Authors could drag-and-drop components, preview changes instantly, and tailor content layouts without requiring developer support.
Compliance was embedded into every step. Approval workflows, user roles, and permission levels were tightly integrated into the backend via Drupal, ensuring that every report adhered to brand and regulatory standards.
We also integrated Tableau for advanced data visualization and added analytics dashboards for monitoring content engagement, giving stakeholders the data they needed to refine messaging in real time.
This wasn’t just a content tool upgrade, it was a full-scale marketing transformation initiative.
Eversana’s internal teams experienced faster report generation cycles, improved quality control, and significantly reduced manual effort.
Multi-format publishing allowed the same content to be delivered across mobile, tablet, desktop, and print-ready PDF formats.
The platform also acted as a unifier, bringing content creators, approvers, and marketers onto one connected system.
It’s the kind of transformation Indian pharma companies need today to bridge their field-force dependency with digital-first HCP engagement models.
Here’s how Eversana benefited from true MarTech solutions:
Faster Content Creation, Lower Manual Effort
By enabling modular, drag-and-drop content building with real-time collaboration, Eversana significantly reduced manual workload. Reports that previously took weeks were now created in days, supporting faster content cycles and time-sensitive HCP engagement.
Omnichannel Readiness for Doctor Touchpoints
The platform enabled publishing across mobile, tablet, desktop, and print-ready PDFs. This ensured approved content could reach HCPs on their preferred channels, increasing engagement beyond traditional field rep interactions.
Compliance Without Compromising Agility
With built-in roles, permissions, and approval workflows, Eversana achieved full MLR compliance at scale. This allowed marketing teams to launch faster without sacrificing regulatory integrity, something many Indian pharma companies still struggle with.
Unifying Teams, Breaking Silos
The solution brought together content creators, marketers, and compliance teams into a single system. This eliminated fragmented communication, leading to more consistent messaging across therapy areas and a more coordinated brand presence.
Actionable First-Party Data Insights
Integrated analytics offered real-time visibility into content usage, downloads, and engagement. These insights enabled smarter targeting, segmentation, and campaign refinement, thus empowering teams to do more with their HCP data.
Impact
The implemented solution brought about transformative impact:
10X Boost in Internal Engagement
The platform led to a 1006% increase in online employee engagement within just six months. A user-friendly interface, real-time collaboration, and streamlined workflows fostered a more connected and productive digital work culture, critical for scaling content operations in large pharma teams.
Seamless Transition from Legacy Systems
Eversana fully decommissioned its outdated content systems within 16 months, without disrupting business continuity. The swift migration reflects the platform’s adaptability and underscores how MarTech solutions can modernize infrastructure without creating operational friction.
Stronger Governance, Stronger Brand Integrity
Automated checks, version control, and structured approval workflows ensured that every piece of content followed regulatory and brand standards. This governance model not only reduced risk but helped maintain a unified brand identity across global and local teams.
Scalable, Future-Ready Content Ecosystem
The result was more than just process efficiency, it was a strategic capability. Eversana now operates with a content engine that balances speed, compliance, and scalability. It stands as proof that effective MarTech solutions for pharma company in India can drive real commercial outcomes, not just digital hygiene.
The strategic implementation proved that MarTech solutions for pharma company in India don’t just support marketing; they elevate operational agility, compliance, and commercial outcomes. Eversana now runs a content ecosystem where speed, safety, and scalability go hand in hand.
For any pharma company in India looking to scale its digital engagement, manage growing content demands, and unify marketing operations, Valuebound’s work with Eversana stands as a compelling proof point. This is not just IT support, it is true MarTech leadership. With deep experience in regulated environments and a tech-first approach to marketing, Valuebound is defining what effective MarTech solutions for pharma company in India should look like.
Pharma companies in India rely on our MarTech solutions because of following benefits:
- 94% Client Retention Rate: Our commitment to client satisfaction is evident in our exceptional client retention rate.
- $30+ Billion in Revenue Impact: Our solutions consistently contribute to significant financial success, impacting the bottom line positively.
- 100% On-time Sprint Delivery: Ensuring reliable and timely results, a cornerstone of our service delivery.
Let’s talk if you’re ready to bring this level of transformation to your marketing engine.
