Digital Strategy for Startups - Introduction
Reputed businesses and strategists openly share strategy insights nowadays. After all, doing so gives them visibility that is directly proportional to the credibility of their insight. Yet, as the decision maker in a startup who cannot afford the time and resources needed to implement all the requirements these experts recommend, you have no choice but to start very small and strategize big as time goes by.
Most entrepreneurs feel tempted to adopt the ‘If I jump in the pool I will learn to swim’ attitude despite knowing how much uncertainty this approach necessitates. In this series, we talk about how well-informed choices can give you a digital platform that can start off simple and lightweight, with minimal must-have strategy tools in place. And how to ensure this site can accommodate future strategic requirements of social media, online marketing, customer interaction across devices etc while removing, or at least mitigating the risks you so rightly fear.
You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction. ― Alvin Toffler
To be able to focus unhindered on your core business, it is essential to mitigate the following risks that arise with changes in your strategy:
- Loss of platform dependability and business reputation during major changes
- Inability of my initial platform to accommodate and adjust to major changes in strategy
- A sudden need for change I am ill-prepared for ( a major client out of the blue)
- Having to overhaul the system some time in the future, or to migrate to another CMS
- Repeated expenses and licensing fees
With the steps we recommend, you will be able to focus on your core business secure in the knowledge that your platform can accommodate not just planned changes, but even unforeseen contingencies and requirements that are imminent due to advances in ways enterprises do business. Tomorrow, we talk about the basics of planning out a site that creates a good first impression, no matter how small it is. We will be glad to keep you informed by continuing the series on subsequent days.
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