Digital Strategy

Debjani Chatterjee February 1, 2017

What makes up “Digital Experience”?

Digital Experience platform is a software to manage, deliver, and optimize experiences consistently across every digital touchpoint, as described by Forrester. A successful integration of all…

What makes up “Digital Experience”?

Debjani Chatterjee February 1, 2017
Debjani Chatterjee October 13, 2016

6 Things to know about Adblocking in the Publishing Sector

Ad blocking is a technology through which end users can block ads, using extensions which are installed in browsers. These extensions are generally open source and acts as acts act like a firewall…

October 12, 2016

How Big Data Strategies Are Being Employed By Media Companies

With the price for storage of digital media and bandwidth hitting rock bottom and the vast number of digital devices and ease of accessing data online, there is a growth in employing big data…

March 3, 2015

Structuring a Content Marketing Squad : Have you put together the Dream Team ?

Content Marketing is a multi-phase process that rides on the expertise of a well structured content marketing team. Content professionals are responsible for creating content that is not only…

February 24, 2015

Content Strategy : How to strategize before diving into B2B Content Marketing ?

If you find yourself reading up a lot on Content Marketing of late, I'm sure you must have cracked the keyword cipher behind it turning into a focal point in digital marketing.The idea of thought…

July 31, 2014

How to achieve unique Brand identity with Drupal CMS

Drupal is one of the most trustworthy and effective content management framework you can rely on, with a wide range of search engine friendly tools for impactful brand experience optimization.…

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January 8, 2014

Digital Strategy for Startups - Choosing the best open source CMS

Using Wordpress : Rationale and user case scenarios For a simple website that will not need complex content displays in the future, Wordpress that will be the easiest to set up and maintain.…

January 7, 2014

Digital Strategy for Startups - Choosing affordable site building software

Open source software - Quality offerings at affordable rates As a startup, you might feel anxious thinking about costs of website building software, and worry about having to change to a more…