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The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to…
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
Recent releases
Digital Presence for 2024 & Beyond: Your How-To Guide
Building an online presence in today's fast-moving digital economy is no longer a business luxury but a necessity. Business survival in marketplaces requires a sustained lead in a marketplace,…
Omnichannel Customer Experience: What is it, and why is it important?
Idea to master omnichannel customer experience is perhaps one of the most important things a company needs to deliver in this fast-changing digital landscape. It goes beyond giving the customer an…
7 Ways to Improve Customer Experience
Customer experience (CX) stands out as a critical factor in determining a company's competitiveness and success. The digital transformation, accelerated by emerging technologies and changing…
How Digital Transformation is Shaping Modern Consumer Behavior
Digital Transformation is the need of the hour for modern businesses- not just because it's the "trend," but also because there has recently been a paradigm shift in the way businesses…