Digital Experience

What makes up “Digital Experience”?

Digital Experience platform is a software to manage, deliver, and optimize experiences consistently across every digital touchpoint, as described by Forrester. A successful integration of all technologies to create a complete platform which bridges the gap between social and content, business and support.

In our previous article we discussed that more often than you realise Digital Experience delivery becomes a less important “thing” than other preferred things that gets decided during procurement like pricing and revenue optimization. Because Digital experience is fundamental to everyone’s everyday life, we talk about What makes up “Digital Experience”?

For websites with huge publishing needs coordination with various tools saves a lot of time. CRMs, social sharing play a big part to stay connected with the readers and help increase engagement and conversion.

Question on the strategies that will implement flexible integration and execution plan ought to be asked. Integration might not be a term too familiar with the business team but sure does hold importance with the in-house staff looking at the tech side of your project and decision makers. These stakeholders are familiar with the pain points that prevent an easy workflow for a digital transfromation.

Integration is the key. Flexibility of integration and going hand-in-hand with architectural strategy should be pivotal selection factors while choosing the technology components and procuring support vendors for your digital experience platform.

For a digital publishing platform for large media houses like the NYTimes, the need to ensure the making of Digital transformation is a focal point of integration between Technology and Business decisions.

What constitutes Digital Experience?

  • Collaborate content, customer details and core functionalities.

  • Combine marketing and monetization drives, implement analytics and improve workflow and add actions

  • Designate the rule of implementing platform uniformity across multiple channels

  • Manage a single user experience design for various touch points

  • Manage code reuse and avoid over customization

While there might be identifiable vendors offer “digital experience platforms,” it is in our best interest to accept and understand that a company of the size of NY times and alike need enterprise software and that my friend does not come as a free size for all.

There are questions a decision maker often asks

  1. Whether the CMS system breakable into pieces and extensible? Or do they come as packaged entities that might be core to the product?

  2. Can the legacy system be extended through reusable services and APIs? Or would be a complete overhaul and replace the old system? am I looking at a total rip and replace?

  3. Is this solution best for my system or is it a one-size fits all kind of?

  4. Can the deployment be done alongside the current system, will migration affect the business workflow? Or can this be seamlessly delivered across the organization as digital experience platforms?

  5. How much time and effort does it take on the whole? Is the ROI worth it?

  6. Does the solution integration vendor have a solid track record with verifiable references? Do they showcase best practices?

The end result is to get done and delivered a deliver a platform that is tailored to work for the organization taking into consideration all components that make the system into a wholesome digital experience platform. Developing and maintaining broader levels of software solutions and bridging the gaps between business, marketing, customer experience, in-house content authorship and data management.

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