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Read our handpicked blogs, curated for you.

Akanksha Mishra |
The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to…
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Akanksha Mishra |
The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
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Akanksha Mishra |
In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
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Akanksha Mishra |

Two Cents from the Pharma Digital Marketing Company in India: Why Most Pharma CRMs Fail, and What to Use Instead!

The urgency to build meaningful engagement with HCPs and patients has pushed many companies to invest heavily in CRM tools. Yet, despite large budgets and multi-year rollouts, the reality on the…
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Akanksha Mishra |

Digital Head’s Guide to Building a Scalable Pharma Stack with India's Top Pharma Digital Company

Every pharma digital marketing company in India claims to “accelerate transformation,” but what digital heads really need is this: a stack that works now, scales tomorrow, and integrates without pain…
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Akanksha Mishra |

Patient Support Platforms That Actually Drive Adherence: A Tech-Led Approach for Indian Pharma by the Top Pharma Digital Marketing Company in India

For any top pharma digital marketing company in India, patient adherence isn’t just a metric; it’s business-critical. But most patient support programs still fall short. They operate in silos, rely…
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Akanksha Mishra |

The Future of Pharma Sales: Rep + Digital Sync

Indian pharma sales is going through a hard reset. Field force execution can no longer function in isolation from digital efforts. And yet, that’s exactly how most Sales Force Effectiveness (SFE)…
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