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Read our handpicked blogs, curated for you.

Akanksha Mishra |
You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is…
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Akanksha Mishra |
Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the…
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Akanksha Mishra |
Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s…
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Recent releases
Akanksha Mishra |

The Reality of MarTech for Pharma in India: What the Leaders Do vs. What You Still Haven’t

Let’s not pretend. Some pharma brands in India are miles ahead with tech-led marketing. Most others are still stuck in 2015; they're still running scattered campaigns, using basic CRMs, and…
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Akanksha Mishra |

The Real Cost of Not Investing in a Doctor Engagement Platform in India

Let’s get straight to it. If you’re leading marketing at a pharma company in India and still don’t have a dedicated Doctor Engagement Platform in India, you’re already behind. Not behind on trends.…
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Akanksha Mishra |

Why 2025 Is the Last Year Pharma CMOs Can Afford to Ignore MarTech ROI

There’s no polite way to say it. Most Indian pharma CMOs have underinvested in MarTech. Not because they’re unaware, but because the industry has allowed them to delay. The compliance shield. The…
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Akanksha Mishra |

Pharma case studies: 5 Real Campaigns That Increased Doctor Engagement by 3X (Case Studies Inside)

Let’s not overcomplicate it. If you’re running marketing in pharma and you’re serious about results, you need a doctor engagement platform India that actually drives interaction. Not once. Not…
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