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Read our handpicked blogs, curated for you.
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The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to…
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The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
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In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
Recent releases
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Tech-led Marketing for Indian Pharma: Fixing HCP Engagement with WhatsApp and Omnichannel Solutions
In the Indian pharmaceutical landscape, marketing strategies are under immense pressure to deliver measurable outcomes while staying compliant and relevant. Traditional approaches are falling short…
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Pharma Marketing in Vernacular: Why & How Pharma Digital Marketing Company in India Makes it Work
Pharma marketing in India is at an inflection point. While most brands have digitised their HCP outreach, very few have adapted to the linguistic and cultural diversity that defines the country.…
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Best Pharma Marketing Automation Tools (India Edition)
Marketing in the pharmaceutical industry is not what it used to be. With rising compliance demands, multichannel expectations from HCPs, and a constant push for measurable ROI, pharma marketing…
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What CMOs in Pharma Want from MarTech in 2025
The Indian pharmaceutical landscape is undergoing a significant shift. Commercial and marketing leaders are feeling the heat of change from every side, doctors expecting hyper-personalised engagement…
