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Read our handpicked blogs, curated for you.

Akanksha Mishra |
You don’t have a content creation problem. You have a content system problem. Every pharma marketing team in India is…
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Akanksha Mishra |
Your brand isn’t being ignored because your drug isn’t good.It’s being ignored because your team is still sending the…
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Akanksha Mishra |
Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever before. But when it’s…
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Recent releases
Akanksha Mishra |

From 2% to 20% Conversion: What Actually Works in Doctor Engagement Platforms in India

Let’s not beat around the bush. Doctor engagement in India is broken. Every pharma CMO knows this. Your teams are chasing conversion targets, HCPs are dodging sales calls, reps are stretched thin,…
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Akanksha Mishra |

CMOs, Your Doctor Engagement Isn’t Broken. It’s Just Built on the Wrong Stack

If you’re heading marketing at a pharma company in India right now, chances are your doctor engagement isn’t giving you what it used to. The field force is stretched. Emails go unread. Doctors are…
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Akanksha Mishra |

Pharma Digital Marketing Services in India- What Every Pharma CMO Wants From Their Tech Stack

If you’re a pharma CMO reading this, I’ll come straight to the point. You’re running multiple brands, across multiple states, with multiple internal teams, and probably using a tech stack that’s not…
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Akanksha Mishra |

Doctor Engagement Strategy in Pharma: What India’s Top Pharma Brands Are Doing to Build Doctor Trust at Scale

If you still think a few emailers and rep visits are enough to drive trust, you're missing the shift. The top pharma companies in India have already changed their playbook for the Doctor…
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