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Read our handpicked blogs, curated for you.
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The era of field-rep-only marketing is over. Now, even the most established pharmaceutical giants are struggling to…
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The Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 marks a pivotal shift in how pharma companies…
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In the tightly regulated world of pharmaceuticals, marketing isn't just about reach and recall. It's about…
Recent releases
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Top 7 CRM Tools for Pharma Companies in India (with Pros & Cons)
In the highly regulated and competitive Indian pharmaceutical sector, traditional CRMs are failing to meet the expectations of digital-first pharma leaders. For brand managers, digital marketers, and…
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The Ultimate Guide to HCP Engagement in Indian Pharma
HCP engagement in Indian pharma is no longer confined to field visits and static brochures. The expectations have changed. The timelines have shrunk. And the pressure to deliver measurable results…
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Whatsapp Marketing Pharma: How Indian Pharma Brands Use WhatsApp to Engage Doctors and Patients
The way Indian pharmaceutical companies engage with doctors and patients is changing fast. WhatsApp marketing pharma is no longer an experiment. It is a proven channel delivering real results. With…
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Top Digital Marketing Strategies for Pharma Companies in India (2025 Edition)
Pharma marketing in India is entering a new phase. With rising digital maturity across healthcare professionals (HCPs), tighter regulatory controls under UCPMP 2024, and the undeniable reach of…
