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Read our handpicked blogs, curated for you.
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Indian pharma is caught in a strange paradox. Over the last five years, there’s been steady investment in digital…
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If you’re a pharma CMO in India, you’ve seen the slowdown: field reps visiting the same doctors, digital campaigns that…
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If you're leading marketing at a pharma company in India, you already know what’s at stake. You’re not looking for…
Recent releases
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Digital Maturity vs. Marketing Velocity: Where Indian Pharma is Stuck
Indian pharma is caught in a strange paradox. Over the last five years, there’s been steady investment in digital infrastructure through CRMs, rep enablement tools, marketing automation, and…
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The Quiet Power of Rep‑Triggered Campaigns
If you’re a pharma CMO in India, you’ve seen the slowdown: field reps visiting the same doctors, digital campaigns that don’t land, and ROI that feels stuck. You think you’re doing enough, but you’re…
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7 Questions Every Pharma CMO Should Ask Their MarTech Vendor
If you're leading marketing at a pharma company in India, you already know what’s at stake. You’re not looking for more jargon, you're looking for execution. You’ve got compliance to…
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Precision Health Campaigns: What the Latest Research on Maternal Genetics Means for Future Pharma Marketing
Most maternal health campaigns in India still speak to “all women.” But what if the science tells us that’s a flawed assumption?A recent paper published by Nature just flipped that script.…
