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Recent releases
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The UCPMP 2024 Rulebook- What Pharma CMOs Need to Change in Marketing Ops
For years, Indian pharma operated in a grey zone where marketing practices were loosely monitored. That time is over. The UCPMP 2024 Rulebook (Uniform Code of Pharmaceutical Marketing Practices) has…
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Why Indian Pharma Keeps Failing at Digital Transformation
Digital Transformation is the buzzword that never dies in Indian pharma boardrooms. Every annual strategy deck promises it. Every leadership summit talks about it. Yet when you look closely, most…
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Omnichannel in Indian Pharma Beyond Emails and Rep Visits
The term omnichannel in Indian pharma gets thrown around so often that it risks losing meaning. Many companies believe they are already running omnichannel because they send emails, host a webinar or…
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What an HCP Engagement Program Really Means for Indian Pharma
In Indian pharma, budgets are rising but impact often feels invisible. Marketing leaders spend crores across reps, conferences, webinars, and digital campaigns, yet they can’t answer one question…
CASE STUDY
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How a Top Indian Pharma Brand Boosted HCP Engagement Using Tech-Led Omnichannel Marketing
India’s renowned pharmaceutical company, known for its strong presence in chronic therapy areas, was facing a growing disconnect with its most important audience: healthcare professionals.
How a Leading Indian Pharma Brand Expanded Reach Across Semi-Urban & Rural Regions
A leading pharmaceutical company in India, well known for its OTC presence and deep connection with mass-market audiences, was preparing to launch a public awareness campaign focused on maternal he
Driving Digital Engagement for a Chronic Care Program with Tech-Led Pharma Marketing
A leading pharmaceutical company in India, known for its chronic care drug portfolio, was preparing to launch a support program aimed at patients diagnosed with congestive heart failure (CHF).
