Contextual advertising

Ashutosh Prasad August 10, 2018

Everything you need to know about ad blocking

AudienceProject, a Denmark-based marketing technology company, revealed that nearly 5% of mobile sessions were blocked in the U.S. in 2016. Germany has ranked high in desktop ad-blocking use. The…

Everything you need to know about ad blocking

Ashutosh Prasad August 10, 2018
Ashutosh Prasad August 6, 2018

Best Practices To Enhance Ad Viewability In Digital Advertising

Getting your ad viewed by targeted audience shouldn't be a struggle when you are putting your best efforts on it. Also, it is not even a click-through or a conversion. Still why it is considered a…

Neha Narendra May 2, 2017

How Can Publishers Improve The Context of Ads

There is always a tug of war between buyers and sellers and the Media and Publishing industry is no different. Publishers are always on a lookout to increase their conversion sales and sell more,…