Publishing

Voice technology for publisher
Ashutosh PrasadAugust 7, 2018

Understanding Voice Technology And Why Publishing Companies Should Consider It

Voice technology has been with us for many years, but the failing of these systems prevented its adoption globally. However, the recent advances in disruptive technologies like Artificial…

enhance Ad Viewability
Ashutosh PrasadAugust 6, 2018

Best Practices To Enhance Ad Viewability In Digital Advertising

Getting your ad viewed by targeted audience shouldn't be a struggle when you are putting your best efforts on it. Also, it is not even a click-through or a conversion. Still why it is considered a…

online Ad Viewability
Ashutosh PrasadJuly 31, 2018

Everything You Need to Know about Ad Viewability

There is a lot of buzz around ad viewability nowadays. In the world of digital marketing, it has become such a hot topic that every firm is looking to build their presence online. But what exactly…

Online ad viewability
Ashutosh PrasadJuly 31, 2018

Here's Everything to Know about Ad Viewability

There is a lot of buzz around ad viewability nowadays. In the world of digital marketing, it has become such a hot topic that every firm is looking to build their presence online. But what exactly…

Online ad viewability
publishing enterprises ARPU
Ashutosh PrasadJuly 24, 2018

4 ways publishing enterprises can increase their website’s ARPU

Media and publishing companies typically run their business based on segmented revenue streams, like advertising, promotions etc. Here revenue stream often reports vertically to ensure the steep rise…

Publishing company APRU
Ashutosh PrasadJuly 24, 2018

4 ways publishing company can increase their site’s ARPU

Media and publishing companies typically run their business based on segmented revenue streams, like advertising, promotions etc. Here revenue stream often reports vertically to ensure the steep rise…

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Audience
Debjani ChatterjeeJune 16, 2017

The Role of users in Media and Publishing Industry

Reading and Entertainment has always been a social activity, print took to digital and digital to being connected. The emphasis on social and collaborative reading has garnered a lot of enthusiasm…

Audience
Malabya TewariJune 12, 2017

How to create Content Workflow for Media Enterprises

A Content Management Workflow is used by Media Enterprises to have control over authorship, editing and publishing accesses and roles assignment for altering states, cycles and content types for…

Drupal Project Delivery
Nikhil AnantJune 8, 2017

How can a good Project Management ensure happy Drupal project delivery?

There is no tools or modules available for Drupal project management in drupal.org. It's all about your men and how you manage them. A few weeks back my colleague wrote about ‘How to set the right…

Magazines
Debjani ChatterjeeJune 2, 2017

How will Artificial Intelligence power the future of Media and Publishing ?

The most important technology that is shaping the Media and Publishing Industry is Artificial Intelligence. Ideas have come and gone, business models have been scrapped. Publishing used to be only…

Starry night
Neeraj KumarMay 30, 2017

Why a Platform Enabled Business Model over Tradional Business Model?

Every era has brought with it changes and disrupted the way businesses function, defined its roles, broadened horizons and brought sellers and buyers closer. We have forever lived and interacted…

Guide to Drupal distribution Thunder for Media & Publishing companies
Debjani ChatterjeeMay 17, 2017

Guide to Drupal distribution Thunder for Media & Publishing companies

While, a drupal developer is working on a project, adding custom codes or functionalities is one of the unavoidable things to do. Otherwise known as extensions or modules in drupal. Drupal modules do…

Marketing Automation
Debjani ChatterjeeMay 3, 2017

How does the Media Industry use Marketing Automation for monetization?

The Publishing industry has been proving its mettle. Media and Publishing are aggregating all kinds of content and reaching it out to people through digital marketing and social media channels. The…

Context of Ads
Neha NarendraMay 2, 2017

How Can Publishers Improve The Context of Ads

There is always a tug of war between buyers and sellers and the Media and Publishing industry is no different. Publishers are always on a lookout to increase their conversion sales and sell more,…