Business
AI-Powered Pharma Market Access: Tier 2 and Tier 3 Strategy
Pharma market access in India has shifted. Growth in metros is plateauing, competition is fierce…
Gamification in Pharma Marketing: Boosting HCP and Patients
Pharma marketing has reached a turning point. Doctors are overwhelmed with information. Patients…
HCP Portals in Pharma Marketing: 2025 Engagement Guide
HCP portals are no longer an optional add-on in pharma marketing. They’ve become the backbone of…
Digital Twins in Life Sciences: Use Cases Explained
Life sciences is in the middle of a technology shift. Traditional R&D models are expensive,…
How to Do Personalized Healthcare Marketing with Patient Data
Healthcare marketing has changed forever. Patients expect more than generic campaigns. They want…
Pharma Martech Stack 2025: CMO Checklist for Growth
The pharmaceutical industry has entered a new marketing era. Reps alone can’t carry the message…
CMO's Guide to Pharma Compliance with MLR Automation
Pharma compliance in India is no longer just about staying out of trouble. It’s about protecting…
Omnichannel Pharma Marketing Strategies India 2025
Omnichannel Pharma Marketing has stopped being a “future trend.” In India, it’s already the…
Strategy and Examples for Phygital Marketing in Healthcare
Phygital Marketing in Healthcare is more than a catchphrase, but a necessity. Healthcare is…
