Business

Akanksha Mishra |

Build Once, Launch Everywhere: Inside a Modular Content Engine for Pharma in India

You don’t have a content creation problem. You have a content system problem. Every pharma…

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Akanksha Mishra |

Stop Spamming Doctors. Start Engaging Them: A Tech-First Playbook for Doctor Engagement in India

Your brand isn’t being ignored because your drug isn’t good.

It’s being ignored because…

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Akanksha Mishra |

Digital Marketing in Pharma: Is Your Marketing Spend Delivering or Disappearing?

Let’s be blunt; most pharma brands are spending more on digital marketing in pharma than ever…

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Akanksha Mishra |

Reality of HCP Engagement Platforms: What Happens When Marketing, Sales, and Medical Actually Align?

Let’s be honest. Most pharma companies in India say they’re “cross-functional.” But talk to any…

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Akanksha Mishra |

From 2% to 20% Conversion: What Actually Works in Doctor Engagement Platforms in India

Let’s not beat around the bush. Doctor engagement in India is broken. Every pharma CMO knows…

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Akanksha Mishra |

CMOs, Your Doctor Engagement Isn’t Broken. It’s Just Built on the Wrong Stack

If you’re heading marketing at a pharma company in India right now, chances are your doctor…

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Akanksha Mishra |

Pharma Digital Marketing Services in India- What Every Pharma CMO Wants From Their Tech Stack

If you’re a pharma CMO reading this, I’ll come straight to the point. You’re running multiple…

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Akanksha Mishra |

Doctor Engagement Strategy in Pharma: What India’s Top Pharma Brands Are Doing to Build Doctor Trust at Scale

If you still think a few emailers and rep visits are enough to drive trust, you're missing the…

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Akanksha Mishra |

The Reality of MarTech for Pharma in India: What the Leaders Do vs. What You Still Haven’t

Let’s not pretend. Some pharma brands in India are miles ahead with tech-led marketing. Most…

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