Business
Driving Digital Transformation at Pharma Company Departments
Transformation doesn’t start with software. It starts with how each pharma company department…
Why In-House Builds Fail (And What Indian Pharma Companies Can Learn)
Owning the tech stack sounds empowering, until the system collapses under its own complexity-…
Pharma MarTech in 2025: The Playbook for India’s Top 100 Companies
Pharma marketing in India isn’t evolving; it’s being rewritten. And those without a clear…
Why Pharma’s Data Silos Kill Omnichannel and How to Fix Them
Data silos in pharma are the invisible barrier holding back digital transformation. On paper,…
From MLR Bottlenecks to Market Speed: Rethinking Pharma Content Ops
Pharma Content Ops is quickly becoming a boardroom topic in India. For years, marketing leaders…
Next-Best-Action AI in Indian Pharma: From Pilot to Prescription Lift
AI in Indian pharma is one of the most overused phrases in boardrooms today. Every CMO has seen…
The Compliance Advantage Turning UCPMP into a Competitive Edge
In most boardrooms, UCPMP is still seen as a regulatory headache. Something for compliance teams…
Pharma CRM Blind Spots: Why HCP Journeys Need More Than a Rep Log
Pharma CRM has long been the backbone of sales operations in Indian pharma. For years, it has…
Pharma Content Engines Why PowerPoint and Agencies Are No Longer Enough
Every pharma CMO knows the routine. A brand team needs new content. An agency is briefed, a…
