Business
Next Best Action Artificial Intelligence in Pharma Separating Hype from Real Outcomes
Everywhere you turn, someone is pitching artificial intelligence in pharma as the future.…
The Pharma ROI Black Hole Why Spends Crores Without Knowing What Works
The problem no one wants to admit is that every year, Indian pharma companies spend crores on…
Content Velocity in Pharma: Why Speed is the New Compliance
Content Velocity in Pharma has quietly become the metric that separates companies who talk about…
What Every CMO Wants From Their Pharma Tech Stack in 2025
Five years ago, tech stack conversations in pharma happened in IT departments. Today, they sit…
Tier 2 and Tier 3 Doctors The Untapped Goldmine of Indian Pharma Marketing
For decades, Indian pharma marketing has revolved around Tier 1 cities. Mumbai, Delhi, Bangalore…
Tier 2 and Tier 3 Doctors: Pharma’s Untapped Growth Engine
For years, Indian pharma marketing has been obsessed with metros. Strategies are designed for…
Cutting Pharma Content Approval Cycles with Modular Ops
Every pharma marketer in India knows the feeling. A new campaign is planned, deadlines are set,…
The UCPMP 2024 Rulebook- What Pharma CMOs Need to Change in Marketing Ops
For years, Indian pharma operated in a grey zone where marketing practices were loosely…
Why Indian Pharma Keeps Failing at Digital Transformation
Digital Transformation is the buzzword that never dies in Indian pharma boardrooms. Every annual…
