Business

Pharma marketing has entered a moment where old playbooks simply don’t work anymore. Doctors don…

Pharmaceutical sales has always been about knowledge, discipline, and the ability to influence…

Pharma marketing isn’t charity. You invest and you expect results. Marketers in the…

Pharma marketing in India has hit a point of no return. Traditional rep visits are not enough.…

Pharmaceutical sales is not what it used to be. Doctors have limited time, compliance rules are…

Healthcare is changing faster than ever. The old world of paper records, long clinic queues, and…

AI is everywhere in healthcare conversations right now. Predictive analytics, diagnostic engines…

Everyone in pharma is talking about AI. Every conference, every vendor, every strategy deck is…

Every pharma CMO I speak to says the same thing: “Our reps and our digital team don’t talk to…