Business
Doctor First, Channel Second: Redesigning HCP Journeys in Pharma
Pharma marketing isn’t about pushing messages anymore. It’s about designing HCP pharma journeys…
Pharma CRM: Adapting Veeva and Salesforce to India’s Market Reality
The world’s best pharma CRM wasn’t built for India’s pharma chaos. But with the right strategy…
Pharma Analytics & Omnichannel Playbooks That Drive Real Results
Here's everything you need to learn about how India’s top pharma brands are finally turning…
From Data Chaos to Doctor Clarity in Pharma Digital Marketing
Pharma digital marketing has hit a turning point in India. The industry finally agrees that…
Your HCPs Are on WhatsApp, Not in Your CRM: The Missing Pharma Link
Pharma sales and marketing teams in India are staring at a strange disconnect. Doctors are…
UCPMP 2024 Slowing Everyone Down? Here's a Tech-Led Guide to Pharma Marketing Management
Pharma marketing management in India is hitting a wall. The new UCPMP 2024 code has made…
How Indian Pharma Can Make Compliance an Advantage, Not a Burden
Let’s be honest: for most pharma marketers, compliance still feels like the slow, bureaucratic…
Top 3 Pharma CRM Integrations That Save Marketing Teams Weeks
The best marketing teams aren’t working harder; they’re working in sync. The secret? Smart,…
Veeva Integration Quick Wins for Pharma Marketers
Every pharma marketer in India talks about digital acceleration. Few talk about the plumbing…
