As a business owner or decision maker, it’s critical to take decisive action and revisit content strategy plan from scratch to help the business grow exponentially. A well-designed content strategy often goes beyond the scope of a content marketing strategy as it helps businesses increase audience engagement. 

Not only this, decision-makers also need to focus on measures to enhance user experience. Drupal is one such framework that offers deep capabilities and endless flexibility in developing a responsive, multilingual website. 

As we explore more about audience engagement, we will also define and contextualize omnichannel content strategy, and examine the value proposition they hold for it. Let’s begin.

Omnichannel content strategy

In the fast-paced digital economy, it’s important for enterprises to devise an omnichannel content strategy that can help boost their business online presence. Note that implementing omnichannel on the site requires a thoughtful digital strategy

Consider your own objectives first and kickstart the process by identifying the ways your current content strategy supports the estimated goals. 

Furthermore, you would also like to consider user persona. Try to know their goal. What is your unique value proposition to them? How to ensure they are aware of it? 

As a Drupal services provider, we have worked alongside several well-known media & publishing enterprises in the US and other parts of the world to help them enhance UX and increase audience engagement. Here are the few features you might like to consider for your current or new project. Have a look:

Now that you know the basic of omnichannel content strategy, it’s time to decide the integrations for your site to boost audience engagement. 

Drupal has been a go-to-CMS for simplified authoring, personalization, localization, responsive designs and more. Here integration with third-party applications plays a crucial role.

Web services: Integration with APIs

APIs are a set of tools that are used to build a software application. Drupal was designed to create and publish content through APIs as an optional feature to make it easier to alter, extend and help the developer with common tasks. 

Drupal 8’s latest feature such as REST API in core helps you leverage a range of integration such as social media channels, Google Analytics, payment gateways and ERP solution like Salesforce.

Personalization 

Personalization is crucial for any Drupal website. It accounts for a range of factors, such as on the devices your site is being accessed on, where your prospects are in the buying journey, specific interests or need your visitors to indicate while visiting the site. 

It is one of the best features when you need to determine what a user is interested in. And according to the data collected, you can make improvements in the user experience or the content available on the site.

Responsive web design

Drupal 8 has been designed with responsiveness in mind. With the rapid increase in the adoption of smartphone and tablets, it has become a necessity for businesses to develop mobile-friendly websites as most of the contents are consumed with hand-held devices.

Responsive web design is a technique that helps to keep website content, images, and structure same and work seamlessly on any device. Supported by a community of thousands, Drupal’s new feature is designed to work on all the Internet-enabled devices coming in near future. 

Subscription

Integration of Drupal with subscription services enables users to be notified of changes to node pages or taxonomies, such as additions to some category of the blog. Once enabled or activated, all nodes will have an additional link that will allow users to change their subscriptions. Users can also create automated subscription portal and manage their own subscription from the tab on their screen.

Localization

Having a multilingual website is must to grow business globally. A multilingual website demonstrates your thought, work and how you deal globally. Drupal allows the user to translate any component of the software, be it a taxonomy, comments, configuration, image styles, and more. 

Further, the framework automatically downloads the latest interface translation in your native language when you install the CMS in any language other than English.

If you are a decision maker then it's important to have a basic understanding of the frameworks on which you can migrate or build a new project. Successful businesses always have a strategy to take advantage of updated technologies that best suites to their business needs. Drupal 8 comes up with major upgrades that have potential to fulfill your unique business requirements and add value to it. 

Talking about the release of Drupal 9, Drupal creator Dries Buytaert in his blog, titled When should we release Drupal 9? said, “Nothing has been decided yet, but the current thinking is that we have to move Drupal to Symfony 4 or later, release that as Drupal 9, and allow enough time for everyone to upgrade to Drupal 9 by November 2021.”

We, at Valuebound, keep a tab on the latest trends, upgrades and regulatory compliance to provide you with enterprise level web solutions to boost your online presence. Get in touch with our Drupal experts for more information on our service offerings.

Ashutosh Prasad

Ashutosh Prasad is a Content Marketing Associate at Valuebound. He works alongside Drupalers, helping them to pen down their thoughts. In his free time, you can find him either reading books or exploring new places.
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