Content Strategy

Ashutosh Prasad August 31, 2018

Leverage Buyer Persona To Enhance Customer Experience

This post is the second in a series of our blog posts covering buyer persona and how to leverage it to enhance customer experience and boost user engagement on your website. In a B2B or a B2C…

Ashutosh Prasad August 21, 2018

Enhance Your Content Strategy & UX To Boost Engagement

As a business owner or decision maker, it’s critical to take decisive action and revisit content strategy plan from scratch to help the business grow exponentially. A well-designed content strategy…

March 28, 2015

Do your Content Marketing Efforts measure up with your User Engagement Goals?

If you are looking to rev up a content marketing campaign to improve your user engagement metrics, you might as well put in some thought into tweaking your Content Engagement Strategy. Successful…

March 18, 2015

Cheatsheet for an Editorial Calendar : Gearing up for a Content Marketing Initiative

A Content Marketing campaign gains the right momentum when the entire content creation process has been scheduled in advance. The chief objective of having an editorial calendar is to showcase your…

March 3, 2015

Structuring a Content Marketing Squad : Have you put together the Dream Team ?

Content Marketing is a multi-phase process that rides on the expertise of a well structured content marketing team. Content professionals are responsible for creating content that is not only…

February 24, 2015

Content Strategy : How to strategize before diving into B2B Content Marketing ?

If you find yourself reading up a lot on Content Marketing of late, I'm sure you must have cracked the keyword cipher behind it turning into a focal point in digital marketing.The idea of thought…