User Persona

Ashutosh Prasad August 31, 2018

Leverage Buyer Persona To Enhance Customer Experience

This post is the second in a series of our blog posts covering buyer persona and how to leverage it to enhance customer experience and boost user engagement on your website. In a B2B or a B2C…

Ashutosh Prasad August 24, 2018

Building a Publishing Site: Learn Everything About User Persona

Face it. Your website isn’t for you but for your customers. You create your website to attract prospects that you can market to and later convert them into leads and then a customer. Everything from…