Content Marketing

Ashutosh Prasad August 21, 2018

Enhance Your Content Strategy & UX To Boost Engagement

As a business owner or decision maker, it’s critical to take decisive action and revisit content strategy plan from scratch to help the business grow exponentially. A well-designed content strategy…

May 12, 2015

Content Marketing Metrics : Ways to measure the KPIs of your Content Efforts

Gone are the days when you would keep your intel guarded only to reveal it to the right prospect or to a frequent customer. Content Marketing lets you flaunt your industry specific knowledge in the…

March 23, 2015

Content Marketing Strategy for Lead nurturing and Successful Conversions

The Lead nurturing process plays the part of a catalyst that triggers the movement of leads down a sales funnel. Apart from the momentum it provides, lead nurturing gets the conversation going with…

March 18, 2015

Cheatsheet for an Editorial Calendar : Gearing up for a Content Marketing Initiative

A Content Marketing campaign gains the right momentum when the entire content creation process has been scheduled in advance. The chief objective of having an editorial calendar is to showcase your…