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Read our handpicked blogs, curated for you.
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CMOs do not struggle to justify campaigns; they struggle to prove Marketing ROI with hard numbers the board trusts. If…
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Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
Recent releases
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Data Analytics Role in improving customer experience
Businesses today are constantly looking for ways to optimize data to drive customer experience. Data analytics to improve customer experience has become a hot topic in delivering a seamless and…
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Omnichannel Strategy: Best Practices for Smooth Customer Journeys
Creating an exceptionally excellent and seamless omnichannel strategy is imperative for a business to provide an integrated and unified customer experience. In the digitally-driven world, it becomes…
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ROI of Customer Experience: Investing the Right Way!
In a hyper-competitive world, customer experience (CX) is not just a buzzword- it’s a key differentiator and a critical business driver. With companies striving to capture a chunk of market share, CX…
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Customer experience Journey: Mapping, Stages and Examples
The customer experience journey is the business pathway that effectively shapes how customers perceive and engage with your brand. There's a need to understand that because it provides insights…
