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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Omnichannel in Indian Pharma: From Buzzword to Boardroom ROI
Omnichannel in Indian pharma has become one of those terms every leader throws around in meetings but very few can define in measurable outcomes. Yes, every CMO knows it means “reaching HCPs across…
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Digital Pathology Market: AI and Remote Diagnosis in Pharma
The Digital Pathology Market is gaining serious momentum worldwide. Valued at USD 1.46 billion in 2025, it is projected to reach USD 2.75 billion by 2030, growing at a CAGR of 13.5%. For Indian…
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Designing the Pharma Marketing Stack You Wish You Had in 2025
Why the pharma marketing stack is a boardroom issue now? You might think that! Well, Indian pharma has always been defined by its scale. A $50 billion industry growing at 8% annually, with some of…
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Customer Service Technology: Why Pharma Must Lead with Strategy
Customer Service Technology is becoming a deciding factor, not just for hospitals or B2C brands, but for pharma companies too. Gartner argues that many organizations buy tech based on demos, not…
