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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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How to Prove ROI of Your Pharma Marketing Budget in India
Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance demands have grown tighter. Yet, proving the ROI of a pharma marketing budget remains…
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What Actually Works for HCP Engagement Tier 2 Cities?
If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front of laptops reading email newsletters. They live on phones, juggle packed OPDs,…
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Why Your HCP Engagement Fails Without a Unified Journey Map
Every pharma CMO in India knows the drill: you spend crores across channels, field reps log endless calls, marketing pushes campaigns, medical affairs approves content, and yet; you still can’t…
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HCP Journey Mapping the Missing Link in Pharma Marketing ROI
HCP journey mapping is no longer optional. It is the backbone of omnichannel marketing pharma. Without it, campaigns collapse into silos and every rupee spent becomes hard to justify. Indian pharma…
