Featured
Read our handpicked blogs, curated for you.
|
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
|
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
|
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
|
Omnichannel Marketing Pharma Practical Playbook for India
Indian pharma is at a turning point. For decades, field reps carried the weight of marketing on their shoulders. Today, the model has shifted. Doctors expect meaningful engagement across multiple…
|
UCPMP 2024 Guidelines: What Every Pharma Marketer Needs to Know
The UCPMP 2024 guidelines are not just another regulatory update. They mark a decisive shift in how pharmaceutical marketing in India will be judged, tracked, and held accountable. For years, pharma…
|
Five Proven Ways to Cut MLR Approval Time in Pharma
Do you know why MLR approval is the silent killer of pharma campaigns? Every pharma marketer in India knows the frustration. You have a campaign ready, the creative is aligned, the channels are set,…
|
UCPMP 2024 Guide to Pharma Marketing Compliance and Faster MLR
Introduction: Why UCPMP 2024 Is a Turning PointUCPMP 2024 is not another guideline update. It is a reset for how pharma marketing works in India. For years, many companies have navigated compliance…
