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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Gamification in Pharma Marketing: Boosting HCP and Patients
Pharma marketing has reached a turning point. Doctors are overwhelmed with information. Patients are distracted, skeptical, and inconsistent in following therapies. Regulators keep tightening the…
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HCP Portals in Pharma Marketing: 2025 Engagement Guide
HCP portals are no longer an optional add-on in pharma marketing. They’ve become the backbone of doctor engagement, compliance, and omnichannel strategy. Doctors want a single platform where they can…
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Digital Twins in Life Sciences: Use Cases Explained
Life sciences is in the middle of a technology shift. Traditional R&D models are expensive, slow, and full of risks. Clinical trials stall. Manufacturing costs rise. Patient outcomes don’t…
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How to Do Personalized Healthcare Marketing with Patient Data
Healthcare marketing has changed forever. Patients expect more than generic campaigns. They want relevance, accuracy, and continuity. Doctors expect interactions that respect their time and deliver…
