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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Omnichannel Pharma Marketing Strategies India 2025
Omnichannel Pharma Marketing has stopped being a “future trend.” In India, it’s already the deciding factor between pharma brands that grow and those that stay invisible. Doctors no longer want one-…
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Strategy and Examples for Phygital Marketing in Healthcare
Phygital Marketing in Healthcare is more than a catchphrase, but a necessity. Healthcare is personal, yet increasingly digital. Patients still trust face-to-face consultations, but they also expect…
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CMOs 2025 Guide on Generative AI in Pharma Marketing
Pharma marketing has entered a moment where old playbooks simply don’t work anymore. Doctors don’t pick up the phone for reps the way they used to. Patients don’t trust one-size-fits-all campaigns.…
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Gamification in Pharma Sales Training: Best Practices
Pharmaceutical sales has always been about knowledge, discipline, and the ability to influence prescribing behavior through trust and expertise. But here’s the truth: traditional sales training is…
