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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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CMOs 2025 Guide on Generative AI in Pharma Marketing
Pharma marketing has entered a moment where old playbooks simply don’t work anymore. Doctors don’t pick up the phone for reps the way they used to. Patients don’t trust one-size-fits-all campaigns.…
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Gamification in Pharma Sales Training: Best Practices
Pharmaceutical sales has always been about knowledge, discipline, and the ability to influence prescribing behavior through trust and expertise. But here’s the truth: traditional sales training is…
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Pharma Marketing ROI 2025: Analytics That Matter
Pharma marketing isn’t charity. You invest and you expect results. Marketers in the pharmaceutical industry need analytics that go beyond vanity metrics. We’re talking real, rigorously measured ROI.…
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WhatsApp Marketing for Pharma HCP Engagement: 2025 Playbook
Pharma marketing in India has hit a point of no return. Traditional rep visits are not enough. HCPs are harder to reach, compliance is tighter than ever, and patients expect digital touchpoints at…
