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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Real AI Gap in Indian Healthcare Isn’t Technology. It’s Trust and Compliance
AI in pharma marketing is finally becoming impossible to ignore. The global AI in medical diagnostics market alone is projected to grow from 1.71 billion USD in 2024 to 4.72 billion USD by 2029, a…
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Doctor First, Channel Second: Redesigning HCP Journeys in Pharma
Pharma marketing isn’t about pushing messages anymore. It’s about designing HCP pharma journeys doctors actually want to be part of, and technology is finally making that possible.Why “Doctor First”…
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Pharma CRM: Adapting Veeva and Salesforce to India’s Market Reality
The world’s best pharma CRM wasn’t built for India’s pharma chaos. But with the right strategy and tech-led mindset, they can be made to work beautifully.The Truth About Pharma CRM in IndiaPharma CRM…
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Pharma Analytics & Omnichannel Playbooks That Drive Real Results
Here's everything you need to learn about how India’s top pharma brands are finally turning pharma analytics and data into action, and what it takes to make omnichannel work beyond PowerPoint…
