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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Personalized Patient Support Driving Better Pharma Outcomes
Personalized Patient Support transforms pharma PSPs by focusing on language, context, and patient journeys, improving adherence, trust, and measurable outcomes.
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Pharma Marketing KPIs Shaping the Future of Engagement
Pharma marketing KPIs should measure outcomes like doctor engagement, prescription uptake, and patient adherence to deliver growth and boardroom credibility.
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Patient Engagement vs Activation: A 10‑Step Playbook for Indian Pharma
Pharma companies in India are under pressure to go beyond brand promotion and focus on real patient outcomes. Engagement programs, apps, awareness campaigns, and helplines are everywhere. But the…
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How to Audit Your Pharma Marketing Tech Stack in 7 Days
If you want to audit your pharma marketing tech stack and get real answers, not a 3-month consulting project that ends in a PowerPoint, you can do it in a week. The key is focus. You’re not…
