Featured
Read our handpicked blogs, curated for you.
|
Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
|
Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
|
We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
|
Breaking the Disconnect Between Sales and Marketing with Smart Tech
The disconnect nobody wants to admit: Walk into any pharma company and ask sales what they think of marketing. You’ll hear: “They create campaigns we can’t use in the field.” Ask marketing what they…
|
Personalized Pharma Marketing Strategies for Scalable Growth
Why Personalization in Pharma Is No Longer OptionalThe healthcare industry has reached a point where generic messaging no longer works. Doctors, patients, and even regulators now expect communication…
|
MLR Compliance Automation for Scalable Pharma Marketing
Schedule H, MLR Reviews, and Tech: Making Compliance InvisibleCompliance has always been the slowest part of pharma marketing. Campaigns stall, approvals drag, and marketing teams end up waiting…
|
Why Field Force Enablement Needs to Be MarTech’s Next Frontier
Here's the overlooked truth: in Indian pharma boardrooms, digital transformation usually gets framed around CRM platforms, doctor engagement dashboards, or omnichannel campaigns. But let’s be…
