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Akanksha Mishra |
For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Akanksha Mishra |
Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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Akanksha Mishra |
If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
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Recent releases
Akanksha Mishra |

Patient Support Platforms That Actually Drive Adherence: A Tech-Led Approach for Indian Pharma by the Top Pharma Digital Marketing Company in India

For any top pharma digital marketing company in India, patient adherence isn’t just a metric; it’s business-critical. But most patient support programs still fall short. They operate in silos, rely…
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Akanksha Mishra |

The Future of Pharma Sales: Rep + Digital Sync

Indian pharma sales is going through a hard reset. Field force execution can no longer function in isolation from digital efforts. And yet, that’s exactly how most Sales Force Effectiveness (SFE)…
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Akanksha Mishra |

Tech-led Marketing for Indian Pharma: Fixing HCP Engagement with WhatsApp and Omnichannel Solutions

In the Indian pharmaceutical landscape, marketing strategies are under immense pressure to deliver measurable outcomes while staying compliant and relevant. Traditional approaches are falling short…
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Akanksha Mishra |

Pharma Marketing in Vernacular: Why & How Pharma Digital Marketing Company in India Makes it Work

Pharma marketing in India is at an inflection point. While most brands have digitised their HCP outreach, very few have adapted to the linguistic and cultural diversity that defines the country.…
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