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Akanksha Mishra |
For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Akanksha Mishra |
Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
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Akanksha Mishra |
If you’re serious about HCP Engagement Tier 2 Cities, stop chasing metro playbooks. Tier 2 doctors don’t sit in front…
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Recent releases
Akanksha Mishra |

Patient Engagement Platform Used by India’s Top Brands: What Pharma Leaders Are Doing Differently

India’s leading pharma brands have a common denominator today; they are investing in purpose-built, tech-driven patient engagement platforms that go beyond campaign execution. The focus is no longer…
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Akanksha Mishra |

Compliance-Ready Pharma Campaigns Made Simple for top pharmaceutical companies in India

Why Compliance is the Silent Killer of Pharma Marketing ScaleIn every marketing war room of the top pharmaceutical companies in India, one word routinely grinds momentum to a halt: compliance. It’s…
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Akanksha Mishra |

WhatsApp for healthcare: How to Digitally Engage Tier 2 & 3 Doctors

The Missing Piece in Tier 2 & 3 Engagement for the Top Pharmaceutical Companies in IndiaLet’s be blunt. Tier 2 and Tier 3 doctors are the new commercial battleground for the top…
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Akanksha Mishra |

WhatsApp Marketing for Doctors in India (2025)

In 2025, pharma brands that are still ignoring WhatsApp are ignoring revenue. It’s that simple. While reps are still knocking on clinic doors and email open rates continue to fall, doctors across…
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