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Read our handpicked blogs, curated for you.
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Every pharma CMO today proudly lists their tech stack: Salesforce or Veeva CRM, Adobe Experience Manager, Drupal or…
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Every CMO we speak to says the same thing: “We have content. We just can’t get it out fast enough.” That sentence…
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We talk to marketing leaders across pharma almost every week. Everyone’s investing in digital transformation- new CRMs…
Recent releases
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Precision Health Campaigns Driving Smarter Pharma Growth
Pharma marketing is shifting from broad awareness to precision-driven communication. For years, brands relied on repetitive messaging and field promotions that treated every doctor or patient the…
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Pharma Campaign Personalization Driving Better Outcomes
In pharma, great ideas often lose their edge by the time they reach the audience. Messages sound the same, visuals blur together, and public health efforts like hepatitis awareness end up competing…
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Digital Marketing in Pharma: The Marketing Stack of a ₹2000 Cr Pharma Brand (Broken Down)
MarTech for Pharmaceutical companies in India is no longer a “nice to have.” It’s a boardroom issue affecting brand visibility, prescriber trust, campaign ROI, and regulatory safety. If you’re…
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Whatsapp Marketing: Why Simpler Tech Wins in Pharma Execution
There’s a brutal irony in Indian pharma marketing right now. Everyone’s talking about digital transformation. Everyone’s investing in automation, personalization, and omnichannel. But doctors? They’…
