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Read our handpicked blogs, curated for you.
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Pharma marketers in India know the frustration well. Campaigns stall not because the idea is weak, but because the…
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For Indian pharma, HCP engagement is no longer about reach; it’s about relevance and measurable impact. Boards want to…
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Pharma marketing in India is at a turning point. Budgets have expanded, channels have multiplied, and compliance…
Recent releases
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Can Your Website Keep a Student’s Attention for 8 Seconds?
The 8-Second Rule Is RealThe average adult internet user’s attention span is now just 8.25 seconds, down from 12 seconds in 2000. That’s less than a goldfish. For universities and e-learning…
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From First Click to First Class: Improving the Digital Journey
Why Your Digital Experience Is Costing You ApplicationsStudent recruitment doesn’t start at the campus gate. It starts online. The moment a prospective student lands on your website, they’ve already…
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Designing for Digital Natives: How to Build an Online Campus That Actually Engages
You’re not just building a website. You’re building the digital front door to your institution. And Gen Z isn’t knocking. They’re swiping past.If your online campus doesn’t feel like an actual…
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What Modern Students Expect from Your University Website (And What’s Missing)
University websites are broken. Gen Z knows it. You know it. We know it.Your site might look decent on the surface, but behind the scenes, it’s failing the one audience that matters most, the…
